A challenge to my classmates in ’97: Can we create a society that manages to prevent certain problems? Can we create a system which rewards or at least accepts people who focus on preventing problems.
We face a water crisis that is not showing any signs of reducing, and a climate change threat, and an economic crisis, among others. Lets not just solve these piece-meal, lets strive to create a system where such crises are less likely to occur, where preventing problems is as least as important, if not far more important, than solving them. Otherwise, we will be fighting fires and our attention will be on the biggest or latest fire. And those who want attention will be setting fires.
Originally, published in HaasWeek, the newspaper of the Haas School of Business at UC Berkeley in 1997.